Custom Factory – Facebook Ads, Google Ads

About Client

Custom Factory is a premier provider of Personalized Lifestyle and Travel accessories, they work great for gifting options as well as for corporate gifting. Personalized Gifts always leaves a mark of your own and lets you stand out from the crowd.

The project that was assigned was of Facebook Ads and Google Ads optimization in order to generate positive ROAS for the client. We researched the company, its products, and its competitors in order to understand better the market and keywords analysis for better campaign structuring and Funnel. The response we get from the market was wonderful. Branding was the main key for them. they invest heavily on the branding that gets them much of the attention.

Goals:

• Increase the brand awareness on facebook
• Increase conversion rate on facebook channel
• Bringing sales from facebook Ads

Approach:

• Advanced Facebook Ads
• Funnel to cater with different stages of Customers
• Extensive A/B Testing for creatives
• Carousel Ads along with one image Ads
• Instant Experience Ads

RESULTS:

• 1M+ Reach on Facebook per month
• 15% lift in brand awareness
• 250% lift in brand interest
• 10% lift in purchase consideration