Kokorology – Facebook Ads

About Client

Move. Nourish. Heal. the yoga guru that is teaching new and updated ways of doing yoga with the best results delivered for their clients. Kokorology is based in Dubai and has been serving the yoga enthusiast for the last 5 years.

The project that was assigned was of Facebook Ads optimization in order to generate positive ROAS for the client. We researched the company, its products, and its competitors in order to understand better the market and keywords analysis for the better campaign structuring and Funnel. The response we get from the market was fine.

Goals:

• Increase the brand awareness on facebook
• Increase conversion rate on facebook channel
• Bringing sales from facebook Ads

Approach:

• Advanced Facebook Ads
• Funnel to cater with different stages of Customers
• Extensive A/B Testing for creatives
• Carousel Ads along with one image Ads
• Instant Experience Adsds

RESULTS:

• 55K+ Reach on Facebook per month
• 2% lift in brand awareness
• 7% lift in brand interest
• 9% lift in purchase consideration