Lark Ellen Farm – Facebook Ads
About Client
“A new kind of crunch!
They make insanely delicious granola bites which are grain and gluten-free and made from sprouted, raw nuts and seeds!”
Details about the Project
“The project that was assigned was of Facebook Ads optimization in order to generate positive ROAS for the client.
We researched the company, its products, and its competitors in order to understand better the market and keywords analysis for the better campaign structuring and Funnel.”
Goals:
- Increase the brand awareness on facebook
- Increase conversion rate on facebook channel
- Bringing sales from facebook Ads
Approach:
- Advanced Facebook Ads
- Funnel to cater with different stages of Customers
- Extensive A/B Testing for creatives
- Carousel Ads along with one image Ads
- Instant Experience Ads
RESULTS:
- 7% lift in brand interest
- 9% lift in purchase consideration