Molty Foam – Facebook Ads

About Client

Since 1963, Master has been the most trusted name in bedding, furniture and healthcare industry providing products of unmatched quality with guaranteed customer satisfaction. Innovating from a technical collaboration with Bayer (Germany), Master MoltyFoam evolved as a generic name for foam.

The project that was assigned was Facebook Ads optimization in order to generate positive ROAS for the client. We researched the company, its products, and its competitors in order to understand better the market and keywords analysis for better campaign structuring and Funnel. The response we get from the market was wonderful. Branding was the main key for them. they invest heavily in the branding that gets them much of the attention.

Goals:

• Increase the brand awareness on facebook
• Increase conversion rate on facebook channel
• Bringing sales from facebook Ads

Approach:

• – Advanced Facebook Ads
• Regular updated Funnel
• Regular A/B Testing for creatives
• Carousel Ads along with one image Ads
• Instant Experience Ads

RESULTS:

• 2M+ Reach on Facebook per month
• 25% lift in brand awareness
• 550% lift in brand interest
• 12% lift in purchase consideration