New Horizons – Facebook Ads, Google Ads, and Social Media

About Client

New Horizons Training Center is based in Abu Dhabi – The capital of the United Arab Emirates – One of the main and prominent city of the Gulf. Abu Dhabi, the capital of the United Arab Emirates, sits off the mainland on an island in the Persian (Arabian) Gulf. Its focus on oil exports and commerce is reflected by the skyline’s modern towers and shopping mega centers such as Abu Dhabi and Marina malls. Beneath white-marble domes, the vast Sheikh Zayed Grand Mosque features an immense Persian carpet, crystal chandeliers, and capacity for 41,000 worshipers.

Based in the mid of the world’s leading business hub comes with the perks of working with great vendors and companies. The project that was assigned was of paid media Ads including Facebook Ads and Google Ads.

We researched the company, its products, and its competitors in order to understand better the market and keywords analysis for the paid media ads.

The response we get from the market was awesome.

Google Ads: Search Ads along with the Display Ads worked wonderfully for us in order to generate the expected ROAS for the ads.

Facebook Ads: Forms-based Ads, Conversion Ads along with the PPE worked well and generated the return for the Ads.

GOALS:

• Increase awareness of the new training courses
• Increase the conversions for the IT training courses for more than 13 IT training vendors

APPROACH:

• Search & Display campaigns on Google
• Post Engagement Ads (For Cold funnel Audience)
• Facebook Form Submission Ads (For Warm Funnel Audience)
• Google Search Ads along with the Display Remarketing Ads

RESULTS:

• 25M+ Reach on Google Search
• 13% lift in brand awareness
• 1000% lift in brand interest
• 10.8% lift in purchase consideration (15.3% lift on smartphones)