Oracle – Google Ads
About Client
Oracle is an American multinational computer technology corporation headquartered in Austin, Texas. The company was formerly headquartered in Redwood Shores, California, until December 2020 when it moved its headquarters to Texas
Details about the Project
The project that was assigned was of Facebook Ads, Google Ads optimization in order to generate positive ROAS for the client. We researched the company, its products, and its competitors in order to understand better the market and keywords analysis for better campaign structuring and Funnel. They sell training courses with the help of their IT Training vendors.
Goals:
- Increase the brand awareness on facebook
- Increase conversion rate on facebook channel
- Bringing sales from Google Ads
Approach:
- Advanced Facebook Ads
- Funnel to cater with different stages of Customers
- Extensive A/B Testing for creatives
- Carousel Ads along with one image Ads
- Instant Experience Ads
- Messages Ads with extensive interest Targeting
RESULTS:
- 0.5M+ Reach on Google per month
- 20% lift in brand awareness