Pearson Vue – Google Ads, Facebook Ads

About Client

Pearson VUE delivers high-stakes exams that empower professions to certify and license individuals who safeguard and advance their communities across the world.

The project that was assigned was of Facebook Ads, Google Ads optimization in order to generate positive ROAS for the client. We researched the company, its products, and its competitors in order to understand better the market and keywords analysis for better campaign structuring and Funnel. They provide exams with the help of their IT Training vendors.

Goals:

• Increase the brand awareness on facebook
• Increase conversion rate on facebook channel
• Bringing sales from facebook Ads, Google Ads

Approach:

• Advanced Facebook Ads
• Funnel to cater with different stages of Customers
• Extensive A/B Testing for creatives
• Carousel Ads along with one image Ads
• Instant Experience Ads
• Messages Ads with extensive interest Targeting

RESULTS:

• 0.5M+ Reach on Facebook per month
• 20% lift in brand awareness