Sapphire – Facebook Ads
About Client
Sapphire Retail is a Pakistani high-street clothing retailer which sells ready-to-wear, unstitched and haute couture. It is a whole-owned subsidiary of public limited company Sapphire Textile. The retailer is based in Lahore, Pakistan
Details about the Project
The project that was assigned was Facebook Ads optimization in order to generate positive ROAS for the client. We researched the company, its products, and its competitors in order to understand better the market and keywords analysis for better campaign structuring and Funnel. The response we get from the market was wonderful. Branding was the main key for them. they invest heavily in the branding that gets them much of the attention.
Goals:
- Increase the brand awareness on facebook
- Increase conversion rate on facebook channel
- Bringing sales from facebook Adsds
Approach:
- Advanced Facebook Ads
- Regular updated Funnel
- Regular A/B Testing for creatives
- Carousel Ads along with one image Ads
- Instant Experience Ads
RESULTS:
- 1M+ Reach on Facebook per month
- 15% lift in brand awareness
- 250% lift in brand interest
- 10% lift in purchase consideration