Sheeba Electronics – Facebook Ads, Google Ads

About Client

Sheeba, They help you make a choice that’s just right for you. Their friendly, well-trained, and knowledgeable store advisors will give you sound and personalized advice so that you can make informed buying decisions about any technology or consumer electronics product. You can shop for 6000 products across six categories in a world-class ambiance.

The project that was assigned was of Facebook Ads and Google Ads optimization in order to generate positive ROAS for the client. We researched the company, its products, and its competitors in order to understand better the market and keywords analysis for better campaign structuring and Funnel. The response we get from the market was great. They are based in Dubai and one of their strength was being in the market for such a long time.

Goals:

• Increase the brand awareness on facebook
• Increase conversion rate on facebook channel
• Bringing sales from facebook Ads, Google Ads

Approach:

• Advanced Facebook Ads and Google Ads
• Funnel to cater with different stages of Customers
• Extensive A/B Testing for creatives
• Carousel Ads along with one image Ads
• Instant Experience Ads

RESULTS:

• 65K+ Reach on Facebook per month
• 30% increase in sales