VideoMan – Facebook Ads
About Client
A SaaS company providing the platform for content creators and lovers. Edit, Record, and Create Beautiful Videos Instantly + Host, Play & Market Your Own or CLIENT Videos For Evergreen Income WITHOUT Any Special Skills, Experience, Or Learning Curve
Details about the Project
The project that was assigned was Facebook Ads optimization in order to generate positive ROAS for the client. We researched the company, its products, and its competitors in order to understand better the market and keywords analysis for better campaign structuring and Funnel.
Goals:
- Increase the brand awareness on facebook
- Increase conversion rate on facebook channel
- Bringing sales from facebook Adsds
Approach:
- Advanced Facebook Ads
- Funnel to cater with different stages of Customers
- Extensive A/B Testing for creatives
- Carousel Ads along with one image Ads
- Instant Experience Ads
RESULTS:
- 17% lift in brand interest
- 19% lift in purchase considerationration