Concepts Store – Google Ads

About Client

Concepts Stores is your one-stop shop for all your household needs, from groceries & freshly produced products based in heart of Pakistan, Islamabad.

Details about the Project

The project that was assigned was of Facebook Ads, Google Ads, LinkedIn Ads, Twitter Ads optimization in order to generate positive ROAS for the client.
We researched the company, its products, and its competitors in order to understand better the market and keywords analysis for better campaign structuring and Funnel.


  • Increase the brand awareness on social media
  • Increase conversion rate on social media channel
  • Bringing sales from facebook Ads, Google Ads, Linkedin Ads, Twitter Ads


  • Advanced Facebook Ads and Google Ads
  • Funnel to cater with different stages of Customers
  • Extensive A/B Testing for creatives
  • Carousel Ads along with one image Ads
  • Instant Experience Ads


  • 0.5M+ Reach on Facebook per month
  • 20% lift in brand awareness

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