Nicole Van Dyke – Facebook Ads
About Client
Nicola van Dyke is an intuitive life mentor and healer with a global client base. She specializes in the ThetaHealing technique.
Details about the Project
The project that was assigned was Facebook Ads optimization in order to generate positive ROAS for the client.
We researched the company, its products, and its competitors in order to understand better the market and keywords analysis for better campaign structuring and Funnel.
Goals:
- Increase the brand awareness on facebook
- Increase conversion rate on facebook channel
- Bringing sales from facebook Ads, Google Ads
Approach:
- AdvaAdvanced Facebook Ads and Google Ads
- Funnel to cater with different stages of Customers
- Extensive A/B Testing for creatives
- Carousel Ads along with one image Ads
- Instant Experience Ads
RESULTS:
- 1M+ Reach on Facebook per month
- 20% lift in brand awareness
- 350% lift in brand interest
- 30% lift in purchase consideration