One Network – SEM, SMM
Details about the Project
The project that was assigned was of Facebook Ads, Google Ads, LinkedIn Ads, Twitter Ads optimization in order to generate positive ROAS for the client.
We researched the company, its products, and its competitors in order to understand better the market and keywords analysis for the better campaign structuring and Funnel.
Goals:
- Increase the brand awareness on social media
- Increase conversion rate on social media channel
- Bringing sales from facebook Ads, Google Ads, Linkedin Ads, Twitter Ads
Approach:
- Advanced Facebook Ads and Google Ads
- Funnel to cater with different stages of Customers
- Extensive A/B Testing for creatives
- Carousel Ads along with one image Ads
- Instant Experience Ads
- Advanced targeting for Linkedin Ads and Twitter Ads
RESULTS:
- 0.5M+ Reach on Facebook per month
- 20% lift in brand awareness
- 220K+ Reach on Linkedin per month
- 350K+ Reach on Google