UAE Collection – Facebook Ads
About Client
UAE Collection is based in the heart of Dubai, providing dedicated products for the Clearance Sales for their worthy clients. One of the prestigious companies in the E-commerce space in Dubai with the huge customer base.
Details about the Project
The project that was assigned was Facebook Ads optimization in order to generate positive ROAS for the client. We researched the company, its products, and its competitors in order to understand better the market and keywords analysis for better campaign structuring and Funnel.
Goals:
- Increase the brand awareness on facebook
- Increase conversion rate on facebook channel
- Bringing sales from facebook Ads, Google Ads
Approach:
- Advanced Facebook Ads
- Funnel to cater with different stages of Customers
- Extensive A/B Testing for creatives
- Carousel Ads along with one image Ads
- Instant Experience Ads
- Messages Ads with extensive interest Targeting
RESULTS:
- 0.5M+ Reach on Facebook per month
- 20% lift in brand awareness